{"id":1552,"date":"2024-02-21T17:02:39","date_gmt":"2024-02-21T17:02:39","guid":{"rendered":"https:\/\/discitur.edu.pe\/Plataforma\/?p=1552"},"modified":"2024-02-21T17:04:43","modified_gmt":"2024-02-21T17:04:43","slug":"que-es-el-endomarketing","status":"publish","type":"post","link":"https:\/\/discitur.edu.pe\/Plataforma\/2024\/02\/21\/que-es-el-endomarketing\/","title":{"rendered":"\u00bfQU\u00c9 ES EL ENDOMARKETING?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1552\" class=\"elementor elementor-1552\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f156b14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f156b14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-209d063\" data-id=\"209d063\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0946715 elementor-widget elementor-widget-text-editor\" data-id=\"0946715\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>\u00bfQU\u00c9 SIGNIFICA ENDOMARKETING?<\/strong><\/p><p>\u00abEn el mundo empresarial, la frase &#8216;Si no est\u00e1s creciendo, est\u00e1s muriendo&#8217; es un recordatorio constante de la importancia del crecimiento continuo. Sin embargo, a menudo olvidamos que el activo m\u00e1s valioso de una empresa es su fuerza laboral. Descuidar a los empleados puede ser el comienzo del fin, incluso si no lo percibimos de inmediato.<\/p><p>Tus empleados son m\u00e1s que simples trabajadores; son los primeros clientes de tu empresa. Si no les vendes adecuadamente la visi\u00f3n y los valores de tu compa\u00f1\u00eda, corres el riesgo de perderlos, lo que puede ser un golpe devastador para el negocio.<\/p><p>El endomarketing surge como una soluci\u00f3n innovadora para este problema. Es una filosof\u00eda de gesti\u00f3n que prioriza el compromiso de los empleados. Al igual que con los clientes externos, es esencial no solo ofrecerles productos o servicios, sino tambi\u00e9n venderles la idea de pertenecer a tu empresa.<\/p><p>Al implementar estrategias de endomarketing, puedes cultivar una conexi\u00f3n emocional s\u00f3lida con tus empleados, convirti\u00e9ndolos en defensores entusiastas de la cultura empresarial.<\/p><p><strong>RIESGOS DE IGNORAR EL MARKETING INTERNO<\/strong><\/p><p>Cuando los empleados pierden su motivaci\u00f3n, pueden desviarse de los objetivos de la empresa. Adem\u00e1s, la falta de habilidades de marketing en los profesionales de recursos humanos puede llevar a una comunicaci\u00f3n interna ineficaz.<\/p><p>Un estudio de Harvard Business Review revel\u00f3 que la mayor\u00eda de los empleados se sienten desconectados de sus empresas actuales, con m\u00e1s del 50% considerando cambiar de trabajo.<\/p><p><strong>MEJORANDO EL ENTORNO LABORAL<\/strong><\/p><p>Seg\u00fan la investigaci\u00f3n de Gallup, muchos empleados desean un cambio en el compromiso cultural y la capacitaci\u00f3n m\u00e1s que en el salario. La inversi\u00f3n en aprendizaje y desarrollo puede satisfacer estas necesidades y mejorar la retenci\u00f3n de empleados.<\/p><p><strong>EL ENDOMARKETING Y LA FORMACI\u00d3N CONTINUA<\/strong><\/p><p>Para reducir la rotaci\u00f3n de personal, es fundamental invertir en endomarketing. Capacitar a los empleados constantemente refuerza su compromiso con la empresa y aumenta la posibilidad de retenerlos a largo plazo.\u00bb<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c72edd elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"1c72edd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/stcX1nxNAi0?si=OMeeEhbLHQsZVqNU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;-webkit-transform:translateZ(0);transform:translateZ(0)}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width,100%)}<\/style>\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d063e52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d063e52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecce2d7\" data-id=\"ecce2d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f0791f elementor-widget elementor-widget-spacer\" data-id=\"5f0791f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));-ms-flex-item-align:stretch;align-self:stretch;-ms-flex-negative:0;flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQU\u00c9 SIGNIFICA ENDOMARKETING? \u00abEn el mundo empresarial, la frase &#8216;Si no est\u00e1s creciendo, est\u00e1s muriendo&#8217; es un recordatorio constante de la importancia del crecimiento continuo. Sin embargo, a menudo olvidamos que el activo m\u00e1s valioso de una empresa es su fuerza laboral. Descuidar a los empleados puede ser el comienzo del fin, incluso si no&hellip;&nbsp;<a href=\"https:\/\/discitur.edu.pe\/Plataforma\/2024\/02\/21\/que-es-el-endomarketing\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">\u00bfQU\u00c9 ES EL ENDOMARKETING?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"meta\",\"thumbnail\",\"content\",\"tags\",\"comments\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQU\u00c9 ES EL ENDOMARKETING? - Discitur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/discitur.edu.pe\/Plataforma\/2024\/02\/21\/que-es-el-endomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQU\u00c9 ES EL ENDOMARKETING?\" \/>\n<meta property=\"og:description\" content=\"\u00bfQU\u00c9 SIGNIFICA ENDOMARKETING? \u00abEn el mundo empresarial, la frase &#8216;Si no est\u00e1s creciendo, est\u00e1s muriendo&#8217; es un recordatorio constante de la importancia del crecimiento continuo. 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